Video is a growing medium online for businesses to advertise their products and services. Below we outline the 6 best (in our experience)  formats of videos which can help to grow your business.

1. Video Business Card

A video business card is a small 1-2 minute video which lets you demonstrate what products/services your business offers. A video business card can be used on the homepage of your website, Instagram, Facebook and can also used as a Facebook and YouTube Video ads.

2. Commercial

Commercials are usually created as a part of a larger advertising campaign. Commercials showcase the company’s high-level vision, mission, or products and services. Commercials aim to build awareness around your company  to intrigue and attract your target audience. Commercials can have a greater input of creativity. This allows us to invoke emotions in to viewers at higher levels than say a Video Business Card.

3. Product Video

Product Videos are used to demonstrate how your customers can use your product.  This could be filming an unboxing video or giving your customers a tour on your software.

4. Educational/How-to Video

Educational or how to videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos could also serve a double purpose in which your sales and service teams would also be able to use them as they work with customers.

5. Animated Videos

Animated videos are great for formats that have hard-to-grasp concepts and need strong visuals to explain an abstract service or product.

6. Case Study and Customer Testimonial Videos

Your target market will want to know whether your product will be able to solve their specific problem. A great way to prove this is by creating testimonial or case study videos which feature your most satisfied and loyal customers. You can get them on camera describing the challenges they were faced with and how your company was able to solve them.

Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.

James Wedmore

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