This is a commercial for upcoming clothing brand GCDE. GCDE is building its brand through sponsoring rappers, artists and athletes. The aim of this video was to show the journey of a boxer right from the prep room through to the ring and the fight. There was no planning or directing in the video, everything was shot live as is as we wanted the true and real emotions of the boxer to come through. Production went for around 2-3 hours on a complete handheld run and gun setup.


Directed & Shot by Aman Sharma